Privacy Policy

1. Who we are

Lolty is a digital loyalty card platform for independent businesses. Our service lets businesses create branded loyalty cards that customers save to Apple Wallet or Google Wallet.

2. Data we collect

We collect only what is necessary to provide the service:

For customers: name and email address (required to create and manage the loyalty card), and stamp/visit history linked to your card.
For businesses: business name, email, logo, and card configuration.
Usage data: anonymised analytics to help us improve the product (e.g., page views, feature usage). No personally identifiable data is used for analytics.

We do not collect payment information during the pilot period.

3. How we use your data

To create and deliver your digital loyalty card
To send stamp notifications via Apple Wallet / Google Wallet
To provide the business with visit analytics (aggregated and anonymised where possible)
To contact you about your account or important service updates

We never use your data for advertising or sell it to third parties.

4. Data storage and security

All data is stored securely on servers located within the European Union. We use industry-standard encryption in transit (HTTPS/TLS) and at rest. Access to personal data is restricted to authorised team members only.

5. Your rights (GDPR)

If you are in the European Economic Area, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Delete your data ("right to be forgotten")
Restrict or object to processing
Data portability — receive your data in a structured format

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

6. Data retention

We retain your data for as long as your account is active. If you close your account or request deletion, we will remove your personal data within 30 days, except where retention is required by law.

7. Third-party services

Loyalty cards are delivered through Apple Wallet and Google Wallet. These are subject to Apple's and Google's own privacy policies. We share only the minimum data required (card content) to enable this functionality.

8. Cookies

This landing page does not use tracking cookies. The Lolty app uses only essential cookies required to keep you logged in. We do not use advertising or tracking cookies.

9. Changes to this policy

If we make material changes to this policy, we will notify you by email before the changes take effect. The date at the top of this page reflects the most recent update.

10. Contact

Questions about this policy? Write to us at [email protected]